Launch and Release Details: Heavy Metalloid Music-The Story of Simply Saucer

Eternal Cavalier Press is proud to announce the release of their 5th title: HEAVY METALLOID MUSIC: THE STORY OF SIMPLY SAUCER.
Release Date: Thursday, November 24th, 2016


Written by Toronto-based music journalist Jesse Locke (Weird Canada, Bandcamp Daily, Chart Attack), Heavy Metalloid Music is the authorized biography of psych/proto-punk legends Simply Saucer. The book not only reveals the compelling history of one of Canada’s most important underground bands but also examines the ongoing legacy of fellow musical outsiders creating escapist fantasies in their hometown of Hamilton, Ontario. This has been documented with extensive interviews, rare photos, and an exclusive download compilation.

As a founding contributor of the award-winning online publication Weird Canada, Locke has made a career out of excavating underground sounds. It only makes sense that he has always been drawn to the cult heroes of Hamilton’s subterranean scene, Simply Saucer. Mostly unrecognized in their ’70s heyday, the electro-rockers were unheralded pioneers with a reputation that grows every year. Simply Saucer’s posthumous debut, Cyborgs Revisited, was first released in 1989 by Mole Sound Recordings. It earned further acclaim with a 2003 CD reissue from Sonic Unyon Records, and will be celebrated with a 40th anniversary expanded edition from In The Red in 2017. Locke contributed the liner notes to this release.

Heavy Metalloid Music combines Locke’s trademark sharp writing and investigative style with incredible access to Simply Saucer. This book is a must-have for fans of music biographies and may just turn Simply Saucer into your favourite band you’ve never heard of.

Heavy Metalloid Music will be available at select independent bookstores across Canada, online retailers, as well as the Eternal Cavalier Press website on November 24th. Pre-orders are now live here.

Review copies are available by request. Jesse Locke is available for interviews. Please contact Joshua Kloke to arrange an interview.

Alison Lang of Broken Pencil says “Jesse Locke has long been a gifted diviner of Canada’s brilliant and under heard musical weirdos. With Heavy Metalloid Music, he not only exposes the wild and sometimes unbelievable tale of Simply Saucer, but has produced a fascinating snapshot of the economic and cultural climate of Ontario in the ’60s and ’70s. A smart, funny, and totally reverent paean to Hamilton’s Hawkwind.”

Sam Sutherland, author of Perfect Youth: The Birth of Canadian Punk says “Better late than never this book goes a long way towards canonizing one of Canada’s most inventive and influential bands. Providing all the context and history that even the beefiest of liner notes couldn’t dream of, this is an essential tome for anyone with a passion for Hamilton, psychedelics, and under-appreciated genius getting its due.”

Eternal Cavalier Press and The Monarch Tavern will celebrate the release of Heavy Metalloid Music with an official launch featuring a musical performance by Simply Saucer lead singer/guitarist Edgar Breau and a discussion of the book with Jesse Locke and Sam Sutherland. Signed copies will be available.

Sunday, December 11 at The Monarch Tavern, Toronto (12 Clinton St.)
All Ages / 2pm / No Cover / Facebook event

Eternal Cavalier Press and Hammer City Records will also host a full-band in-store performance by Simply Saucer and a discussion of the book with Jesse Locke and Gary Pig Gold. Signed copies will be available.

Saturday, December 17 at Hammer City Records, Hamilton (228 James St. N)
All Ages / 7pm / $5 / Facebook event

Eternal Cavalier Press is an independent publishing house that releases quality Canadian music writing strictly by Canadian authors.